Direct Mail Glossary A-C | D-H | I-O | P-Z IDM: Institute of Direct Marketing. Insert: Any item, such as a brochure or pamphlet, placed in a Direct Mail package. Integrated Marketing Communications: The process of co-ordinating all communications media to deliver a combined message to the right person at the right time. Junk mail: An offensive term to many direct marketers, it refers to mail that is unsolicited or unwanted by the recipient. Labels: Paper printed with a name and address that is stuck to a mailing piece. There are many different types of labels, including gummed labels, peel-off labels, and self-adhesive (known as pressure sensitive in the US) labels. Laser Printing: Similar to a photocopy machine, except a laser beam is used to 'etch' an image onto a photoelectric drum. Lettershop: See Mailing House. List Broker: A specialist hired for his or her ability to make the necessary arrangements to use the mailing lists of other companies. List Brokers use their research and logistical expertise to make sure relevant lists are provided when agreed. List Cleaning: The process of removing duplicates, undeliverable addresses or emails, bad debtors, etc, from a list. List Compiler: An individual or company that specialises in gathering names, addresses and information from a variety of sources to produce a customised list of prospective customers. List Maintenance: The ongoing process of keeping a mailing list up-to-date by adding, editing and deleting data. List Manager: The List Manager works for a list owner and his or her primary responsibility is to promote the list to mailers and list brokers. It can be either an in-house or outsourced position. List Rental: The rental of a list of names and addresses direct from a List Owner or via a List Broker. Mail Order: The process of ordering and paying for products or services through the post. Mailing House: An organisation offering a range of services to the mailer, including assembly and despatch of a mailshot to the receipt and management of responses. Mailsort: The range of Royal Mail services offering reduced postal prices on the basis of work sharing. The mailer is required to pre-sort the mail into predetermined selections that relate to the way in which mail is circulated and delivered. Merge: The process of combining two or more lists into a single one using the same sequential order, then sorting them together, often by post code. Merge Purge: The technique used to combine names, addresses and related data from various mailing lists to identify and eliminate duplicate names for a single mailing, or to create a marketing database. The resultant list is often described as the 'net names' list. Nixies: Undelivered mail that has been returned. One-to-One Marketing: Marketing to customers on an individual basis. Optical Character Reader (OCR): A computerised mail-processing machine that scans addresses and applies the proper barcode. Origination: All the elements required to put together and print a mailing package. Outsourcing: Using an external supplier rather than doing the work in-house. All information is for reference and general information purposes only. Nothing contained herein should be regarded as legal advice. Information published here may not be complete and does not cover all aspects of conducting business as a direct marketer. You are strongly advised to obtain your own independent legal advice on British, European and other laws that may impact on business of this nature. Whilst we always undertake to provide the most accurate information possible, Tarsus Martex does not warrant the accuracy of any information contained herein. A-C | D-H | I-O | P-Z Get Listed | Home Page | Useful Links Promotional Chocolates | Promotional Mugs | Promotional Corporate Gifts | Advertising Gifts | Promotional Sourcing | Exhibition Stands | Exhibition Services | Exhibition Furniture Hire | Exhibition Display | Exhibition Banner Stands | Wholesale Giftware | Giftware Copyright© 1996-2004 Tarsus Group plc. All rights reserved. Privacy Policy.