How to source a list of prospects? There are hundreds of list suppliers out there, all offering different selection criteria. Which is the best for you?
	How to write to your customer? The best copywriters spend years learning their trade, so how can you find out at about the letter writing tips that are proven to increase response?
	What sort of mailing should you send out? With so many variables to insert in an envelope, what's the best package for your campaign?
And once you decide what you are sending, how do you get it to your customer?
	What are the printing "tricks of the trade" that get you the best possible print quality at the best possible price?
	How can you get the best out of your mailing house to get your package fulfilled and sent out on time, and within your budget?
	At £190 for a thousand items sent 2nd Class, postage is the single biggest part of your mailing cost. What are the discount options available to help you reduce this cost?
UKDM will give you a solution that explains all this to you. We're gathering the most up-to-date information about a wide range of direct marketing services, which will become the most important resource available to you. In "DM Showcases" we'll answer all your questions about the different products and services available to you for your mailings. Which products are most suited to specific campaigns? How they can be adapted for your use in your promotion? And how can you get the most out of your marketing spend? What's more, you can be sure it will be written by people in the know. We'll be adding more to this section over the coming months. Bookmark this page and look out for our first DM Showcase on how to get the best out of your mailing house.